A strategic planning framework and methodology  that uses a top-down approach to define the Objective, Goals, Strategies & Measures (OGSM) of your business. The output is a clear, simple and concise (ONE page) strategic plan:

1. Objective: The objective / vision for your business
2. Goals: Translation of your vision into specific goals e.g. sales, profit, market share, professional organization etc.
3. Strategies & Measures: What strategies (i.e. ‘choices’) will be necessary in order for you to achieve the goals (& ultimately the vision) and the specific measures (milestones) used to track progress